Ian Bell has been an icon in the gaming industry for over 20 years. As the CEO of Slightly Mad Studious, he has created best-selling and legendary games such as EA’s Need for Speed: SHIFT, the GTR series, and the Project CARs series, which have been sold more than ten Million times worldwide.
However, long before founding his gaming empire from his tiny student apartment, Ian’s first passion was the culinary world. He was exploring foreign ingredients when they were still hard to come by, always putting together new recipes and curious to learn, particularly from the world class chefs that he later encountered all over the world. This is how he developed his palette and his intuition for food.
It is this intuition that he is now combining with his personal passion to fulfil a lifelong dream – creating the best steak and burger recipes on the market. From sourcing and selecting the highest quality meat, to finetuning our secret dry-aging procedure that yields the best possible results in terms of flavor and texture, Ian Bell is fully dedicated to creating the best customer experience every step of the way. He is constantly developing new recipes, so keep an eye out for his new creations on our menu. Although he lives in Singapore, he often pops in at Bell’s Steakhouse & Burgers to cook and brainstorm with the kitchen team and to enjoy the beautiful ambience.
On behalf of Ian Bell, we welcome you to Bell’s Steakhouse & Burgers, and can’t wait for you to enjoy the outcomes of this extraordinary journey!